JANEL NORDSTROM
Designer
I have worked in Corporate sales most of my adult life but took a leap and began my jewelry business in 2013. My inspiration was initiated while creating a project using household washers. I saw beyond the predictability and hardness of the washer and was able to see it's distinction and elegance.
​
I began to visualize unique, custom creations with an unconventional medium... hardware! Suddenly, I was transforming hardware into intriguing conversation starters. I studied the art of jewelry making at Harold Studio in Phoenix, Arizona which was instrumental in honing my skills. Making jewelry with hardened steel presents many challenges. I am now conquering those obstacles by learning how to operate the big machines and shop tools. My new happy place!
​
Over the past four years my distinct designs have helped me brand my collections. My brand Jware has five lines: Jewels, Washerize, Autobahn, Revolve and Enlighten. In addition, I have a Signature Statement Collection and a Vintage Collection. In the past year I have developed a love for Vintage hardware parts. The exploration of finding those one-of-a-kind unique pieces gives me such joy. These antique finds are especially cool and have history.
​
I'm thrilled to have found my passion in designing jewelry. As my business grows, I will continue to create unique pieces and expand into the accessory world, staying true to my "love of hardware."
​
Please look for the piece that speaks to you.
- Janel